April 13, 2024

Entrepreneurs repeatedly recommend that clients are able to pay additional for eco-friendly merchandise. Not completely satisfied? Recent research by Deloitte delves deeper. Spoiler alert: sustainability alone gained’t do the trick. 

Prospects are on the lookout for high-quality, sustainable merchandise that fulfill their wants and provide good worth for the worth. 

Printful might help you with each. Our eco-friendly assortment presents high quality merchandise at completely different value factors, offering sustainable choices which might be accessible to all.

It’s necessary to empower clients to make higher selections, and providing sustainable choices is an effective way to try this.

What’s an eco-friendly product?

You’ve most likely seen phrases like acutely aware or inexperienced tied to all types of product collections that indicate being higher than others. However higher how? That’s typically ignored. At Printful, although, we’ve got clear requirements. 

When searching our eco-friendly assortment, you’ll solely discover merchandise that include at the very least 70% natural or recycled supplies, or such materials blends. 

To confirm materials content material, we accumulate legitimate certificates from our suppliers. As proof of the product’s natural composition, we solely settle for both GOTS or OCS certificates, and for recycled compositions, both GRS or RCS certificates.

Abbreviation Full certificates title What’s it?
GOTS International Natural Textile Commonplace GOTS is a number one textile processing commonplace for natural fibers that features ecological and social standards.
OCS Natural Content material Commonplace OCS is a certification for non-food items that confirms the natural materials presence within the last product.
GRS International Recycled Commonplace Each GRS and RCS set necessities for recycled content material and confirm the provision chain. The GRS contains extra standards for social and environmental processing necessities and chemical restrictions.
RCS Recycled Declare Commonplace

Supply: Printful

We recommend your model follows an analogous path. Keep away from greenwashing in your eco-friendly advertising and marketing and be clear about your standards.

What are the advantages of promoting eco-friendly merchandise?

In 2022, Printful bought twice as many eco-friendly merchandise because the yr earlier than, so we are able to say with confidence that buyer demand is rising. However wait, there’s extra. 

Promoting eco-friendly merchandise can present a spread of advantages for companies.

Listed here are a number of the extra necessary ones:

  • Assembly demand: Individuals are changing into conscious of sustainability points and actively on the lookout for higher alternate options to decrease their private footprint. By providing eco-friendly merchandise, you fulfill the wants of a rising buyer base and enhance income.

  • Guaranteeing differentiation: Together with an eco-friendly assortment helps clients distinguish your model from others that don’t promote sustainable choices. This may be particularly helpful when promoting on marketplaces the place it’s tough to face out.

  • Strengthening model picture: Having eco-friendly merchandise in your retailer indicators a dedication to sustainability. When mixed with different efforts like sustainable packaging or waste discount, it improves buyer loyalty in the long run.

  • Doing the precise factor: The best good thing about promoting eco-friendly merchandise is that they’ve a decrease environmental impression. And that optimistic impression is elevated much more with on-demand producers like Printful. How? By eliminating overproduction. Each merchandise is made solely after an order is positioned, which suggests fewer unsold merchandise wind up in landfills versus standard manufacturing.

Okay, now let’s get into the merchandise your clients can’t wait to see in your retailer.

Construct a sustainable style model with Printful

Get began

  • Join free

  • Discover eco-friendly merchandise

  • Promote with out stock

Eco-friendly hats: the proper accent

Hats are versatile and practical and might immediately elevate any outfit or add a contact of persona. 

Take into consideration including an eco-friendly choice to your retailer—there’s one for each season:

  • Natural Baseball Cap | Econscious EC7000

  • Natural Bucket Hat

  • Natural Ribbed Beanie | Beechfield B50

And people seeking to wick away the sweat and defend their ears with out ruining a good-hair day will admire our All-Over Print Headband. This product isn’t a part of the eco-friendly assortment, nevertheless it’s fabricated from leftover supplies from the manufacturing of different merchandise. Fairly cool, huh?

  Bearded man wearing organic bucket hat with embroidery design

Supply: Printful

Natural baggage: an all-time bestseller

You’re profitable at life when the cashier presents you a plastic bag on the checkout, however you kindly refuse since you’ve introduced your beautiful little tote bag alongside. We are able to all be that particular person!

Tote baggage and string baggage are available quite a lot of sizes and colours. They’re light-weight and foldable, plus simple to retailer and transport when not in use. What’s to not love? Natural tote baggage and string baggage provide a handy, fashionable, and sustainable resolution for carrying necessities on the go.

Right here’s a collection of our hottest baggage:

  • Eco Tote Bag | Econscious EC8000

  • Giant Eco Tote | Econscious EC8001

  • Natural Trend Tote Bag | EarthPositive EP75

  • Natural Cotton Drawstring Bag | EarthPositive EP76

Man in the park carrying organic tote bag

Supply: Printful

Recycled all-over print merchandise: a designer’s dream

Are rectangle print areas too limiting for you? No downside. Printful’s all-over print merchandise can help you categorical your creativity from seam to seam.

All-over print merchandise are lower and hand-sewn by Printful’s in-house group. And since we solely produce gadgets as soon as an order is positioned, overproduction is drastically lowered. On prime of that, we began including new all-over print merchandise and transitioning previous favorites to recycled polyester materials.

Listed here are our prime attire options:

  • All-Over Print Recycled Unisex Sports activities Jersey – nice for esports groups and avid gamers

  • All-Over Print Recycled Lengthy Sleeve Crop High – excellent for athletic or streetwear collections 

And let’s not neglect everybody’s favourite accent: the All-Over Print Recycled Scrunchie. Just like our headband, it’s made out of leftover supplies that will in any other case go to waste. Provide it as a complement to different merchandise in your assortment.

Natural SOL’S merchandise: inexpensive closet staples

SOL’S is a French model that focuses on inexpensive and customizable clothes with out sacrificing product high quality. SOL’S has 30+ years of expertise in European style manufacturing, and their merchandise are actually obtainable within the US solely with Printful.

When you’re seeking to develop your model globally, listed below are enjoyable and sturdy merchandise that’ll final a lifetime:

  • Unisex Natural Sweatshirt | SOL’S 03574

  • Unisex Eco Raglan Hoodie | SOL’S 03568

  • Unisex Natural Raglan Sweatshirt | SOL’S 03567

  • Girls’s Fundamental Natural T-Shirt | SOL’S 02077

“@context”:”http://schema.org”,”@kind”:”WebPage”,”video”:[“@type”:”VideoObject”,”name”:”The Future of Sustainable Fashion with SOL’S CEO ud83cudf31 Ask Printful”,”description”:”ud83cudf3c Start your sustainable fashion brand with SOL’s products today u27a1ufe0f https://bit.ly/3MwVVjGnnWe got a chance to sit down with Audu00e9lia Krief, the CEO of SOLO Group, whose iconic flagship brand SOLu2019s is featured in Printfulu2019s Product Catalog. Audu00e9lia tells us about SOLu2019s approach to sustainable fashion and e-commerce. nnud83dudccd In this video:nn00:00 – What’s the future of sustainable fashion?n02:46 – How does SOL’S approach sustainability and responsibility?n05:40 – How does SOL’S decide which textile materials get certified?nnnud83cudf31 Explore all our eco-friendly products here u27a1ufe0f https://bit.ly/3eqz0dennud83dudcda Resources:nud83dudccc Sustainability and Responsibility at Printful: https://www.printful.com/sustainability-responsibility nud83dudccc How to Start a Sustainable Fashion Brand: https://www.printful.com/blog/sustainable-fashion-brand nud83dudccc Sustainable Fabrics for a Kinder Closet: https://www.printful.com/blog/sustainable-fabrics nn_____nPrintful is the easiest order fulfillment system you’ll ever use, free to set up, and with no monthly fees! You sell products on your store, we automatically process and fulfill them when orders come through, and ship them out to your customer. Easy as that!nnMaster the art of ecommerce:nnPrintful Ecommerce Integration Tutorials: http://bit.ly/2r6O6eOnSetting up Shop with Printful: http://bit.ly/2QycJvInDigital Marketing Techniques: http://bit.ly/2LvyryYnEcommerce Tips: http://bit.ly/2puPTdhnDesign, Style & Trends: http://bit.ly/2OnNzNSnnFollow us on social media:nTikTok: https://bit.ly/3mlBMRrnFacebook: http://bit.ly/2RJOzLW nTwitter: http://bit.ly/2WKB1n9 nInstagram: http://bit.ly/2Vs9jP1 nnSubscribe to our blog to get the inside scoop and suggestions on how to make the most of your online drop-shipping apparel store: https://www.printful.com/blog/nnSubscribe to our youtube channel to help guide you through our drop-shipping paradise: http://bit.ly/2MRU5uN nnGet in touch with us at: [email protected]_____n#printful #printondemand #sustainability”,”thumbnailUrl”:”https://i.ytimg.com/vi/QK80Rar6rYo/sddefault.jpg”,”uploadDate”:”2022-10-23T17:26:40Z”,”contentUrl”:”https://youtu.be/QK80Rar6rYo”]


Premium eco-friendly merchandise: that additional oomph

It’s no secret that premium clothes could make a giant distinction in the best way you’re feeling. Expertly-created clothes made with top-notch supplies are comfortable and designed to final. Particulars like double-layered hoods or hidden-access zippers give anybody a way of high-quality performance. 

When your clients spend money on premium clothes, they’re not simply buying an outfit—they’re investing in a sense of high quality and luxury.

Looking for merchandise that match this description? Look no additional:

  • Premium Recycled Bomber Jacket | Threadfast Attire 395J

  • Premium Eco Hoodie

Girl on a pink background wearing premium eco hoodie

Supply: Printful

Transcend expectations

Now that you’ve the proper eco-friendly product assortment, take a while to strengthen your model’s sustainability message. Present your values, be clear, and empower your clients to make sustainable selections.

Take sustainability severely, and your clients will admire it.