April 13, 2024

As you realized in 9 Methods to Use Social Media, it may be profitable for on-line shops to prioritize social media advertising. There are dozens of platforms to select from, and each caters to a singular viewers with totally different pursuits, traits, and areas.

Nevertheless, spreading your self too skinny retains you from being profitable. So which social media platform must you deal with and how will you work with most effectivity? 


Who’s on Fb?

Fb is probably the most widely-used social media platform. You can reach:

  • 2.934 billion lively month-to-month customers: That’s 47.1% of the worldwide inhabitants aged 13 and up.
  • Younger adults and Gen Xers: 71.2% of Fb customers are between the ages of 18 and 44. 
  • Cell gadget customers: 81.8% of Fb customers solely entry the platform by way of their cellular gadget.
  • People with more disposable income: 75% of individuals with an revenue over $75k are Fb customers.

What are you able to do with Fb? 

Fb’s sturdy advertising platform means that you can attain earlier web site guests by remarketing, goal advertisements based mostly on pursuits and affiliations, accumulate leads, and promote content material like movies, footage, or testimonials.

Fb’s communication instruments for companies additionally transcend focused ads. You possibly can work together with potential clients by way of feedback in your posts and advertisements, reply questions by direct messages, and join with followers over live streaming video

Shops can create a devoted enterprise web page for social media advertising and share data, collect opinions, acquire followers, and work together with followers. 

You too can construct a Facebook shop the place customers can view merchandise conveniently on the platform, then buy them in your WooCommerce web site. This extension syncs all of your retailer information so that you don’t must manually add every product.

Professional tip: Your online business web page also can create public or non-public teams to encourage your followers to work together with each other and along with your model. Or, you may rent a advertising company to create and manage a fan group in a approach that feels extra pure.

Individuals who be part of teams on Fb can be extra more likely to organically see the content material you publish in these teams than the content material you publish in your web page. Fb discourages organic reach of page content, however teams are a unique story. Fb truly promotes joining groups and group exercise, so creating one will be efficient, cheap promoting, so long as you’re employed to maintain members engaged.

Who ought to use Fb? 

Whereas nearly any model can leverage Fb to extend gross sales to at least one diploma or one other, it’s vital to remember that Fb won’t be the very best changing device for your enterprise. With current privateness modifications to iOS, Fb, and different social media, advertisers have seen a big drop in reported conversions, which has made it troublesome for companies to inform if their advertisements are working.

In fact, you don’t must rely solely on advertisements – you may create a Fb group for your small business, spend money on Fb influencers to assist market your merchandise, and populate your Fb store along with your gadgets. However with out paid advertisements, it’s possible you’ll not see the increase in gross sales you’re searching for. Why? As a result of though Fb is probably the most widely-used social media platform, it has much lower engagement rates in comparison with Instagram and TikTok.

To have the very best return in your funding, it’s possible you’ll should be keen to spend cash on promoting versus simply counting on natural engagement. Despite the fact that Fb has fairly a low engagement charge in comparison with different social media channels, it nonetheless has one of the highest return on investments (ROI) for paid ads. Sadly, Facebook ad costs are increasing 12 months over 12 months, so Fb promoting could be most helpful when you have a wholesome advert finances. 

Even inside paid promoting, not all advert varieties are equally efficient on Fb. As an example, video ads perform better than static picture advertisements. 62% of individuals report being extra concerned about merchandise that they’ve seen in a video on Fb and 81% of companies desire video advertising on Fb. 

There are additionally sure industries that profit greater than others from each natural and paid attain on Fb. In the event you work with or personal one of many following varieties of companies, Fb could also be a great platform for you:

Native retailer or service supplier. Two thirds of Facebook users say that they go to an area enterprise web page a minimum of as soon as every week. So when you function a restaurant, salon, or different brick-and-mortar enterprise, you may do properly to create a enterprise web page on Fb. 

Authorized providers. The legal industry’s click-through rate is greater than every other business on Fb, at 1.6%.

Health and well being. The health business has the highest average conversion rate of any business promoting on fb at 14.29%. Healthcare is available in fourth with a median conversion charge of 11%.

Training and employment. Training is available in second and employment and job coaching are available third with respective conversion rates of 13.58% and 11.73%.

Finest advertising techniques for Fb

Natural posts, content material sharing, commenting on fan posts, and creating lively Fb teams are all good methods to make the most of Fb with out paying for promoting. Nevertheless, organic reach is usually limited, so paid advertisements ought to possible stay a big a part of your technique. Listed here are a couple of suggestions for maximizing your model’s Fb presence:

  • Add Fb sharing choices to merchandise in your web site.
  • Create Fb posts and advertisements with particular affords.
  • Share movies and pictures which are partaking and entertaining.
  • Use lookalike audiences to assist goal your Fb advert campaigns.
  • Create and actively take part in a fan group on your model and invite anybody who has favored your web page to hitch the group.
  • Share posts from followers.
  • Publish 3-7 instances per week.
  • Reply to feedback and messages.
  • Combine Fb messenger into your CRM.
  • Create and share humorous infographics and memes.
  • Share content material from different web sites associated to your business.
  • Share polls, quizzes, and different interactive content material.

Able to get began? Strive the Fb for WooCommerce extension to benefit from your efforts.


Who’s on Instagram?

With Instagram, you can reach:

  • 1.22 billion folks, 86.3% of whom are aged 44 and underneath.
  • Gen Z customers: it’s their top-rated social media platform of alternative. 
  • Followers of almost something: vogue, vehicles, meals, nature, artwork, sports activities, journey, wellness, and extra.  

What are you able to do with Instagram?

Instagram is a visual-heavy platform showcasing images and movies. When you can add textual content and work together with followers, most individuals rapidly scroll by their feed and cease to admire images they like. 

It’s owned by Fb, so you may piggyback off of Fb’s store and promoting platforms to succeed in Instagram customers. You too can advertise on Instagram’s platform directly, although concentrating on is extra restricted than with Fb. 

You too can make the most of promoting that feels extra natural by Instagram influencers. Influencers have change into extremely vital to many companies. In some instances, influencers are celebrities exterior of social media, however a lot of them are well-known solely for the work they’ve executed on Instagram or different social media channels. By producing distinctive, related content material, they’ve amassed credibility and a focus from a gaggle of individuals concerned about a specific topic. 

Partnering with the precise Instagram influencer to advertise your merchandise offers on the spot validation on your model and helps you attain a really particular viewers that an advert platform typically can’t compete with. 

Daelman's Instagram account
Photograph © https://www.stroopwafels.com/

Who ought to use Instagram?

For highly-visual manufacturers like these associated to artwork, design, clothes, and jewellery, Instagram is the right approach to discover extra individuals who admire your aesthetic. It may also be efficient for different varieties of companies as properly. Despite the fact that vogue is the most-followed industry on Instagram, different manufacturers with large followings fall into the classes of science and nature, sports activities, and leisure. 

Finest advertising techniques for Instagram 

Develop a constant visible aesthetic. Use fonts, colours, imagery, results, and filters that mirror your brand identity. Preserve video intros, outros, and calls to motion constant. As an example, when you use animated stickers that say “Swipe As much as Store Now!” in your Reels, place them in the identical location in each so viewers can be accustomed to searching for it there. 

Publish Reels. 91% of Instagram’s customers watch video content material on the platform regularly. Instagram’s Reels function enables you to use video, static pictures, filters, gifs, and textual content to create partaking content material on your viewers. 

Go stay. Instagram Stay affords an effective way to work together along with your followers and showcase your services and products whereas answering questions from followers.

Publish day by day Tales. In contrast to Reels, which keep in your Reels tab and feed indefinitely, Instagram Tales expire after 24 hours. Posting day by day tales encourages folks to remain engaged along with your model each day earlier than your content material disappears. You possibly can publish Q&As to get suggestions on new merchandise and, when you have a following of over 10,000, you should use the swipe up function on Tales to ship folks on to your web site.

Remind customers to click on the hyperlink in your bio. Instagram doesn’t create stay hyperlinks to different web sites if you use URLs in posts, Tales, and Reels, so it’s vital to remind customers to go to your web site by directing them to the hyperlink in your bio.

Arrange your Instagram Store. Your Instagram Store will let your followers buy merchandise immediately from the Instagram app as a substitute of attempting to direct them to a hyperlink in your bio in every publish. This makes it loads simpler for folks to purchase from you. You probably have a Fb Store, you may sync your merchandise on to your Instagram Store, making administration simpler and extra seamless. In the event you don’t use Fb, you may nonetheless arrange a standalone Instagram Store and may use the Fb for WooCommerce extension to sync merchandise out of your ecommerce retailer to Instagram. 


Who’s on Twitter?

With Twitter, you may attain:

  • An viewers of about 450 million monthly users.
  • 25% of U.S. adults: The USA has probably the most Twitter customers of any nation.
  • Gen Z and Millennials: 38.5% of Twitter customers vary between 25-34 years previous.
  • School-educated adults: 59% of Twitter customers have a university diploma or some degree of faculty schooling.
  • Males: Whereas the variety of males vs. ladies and different gender identities on Twitter within the US leans solely barely in the direction of males, men account for 72% of Twitter’s user base globally.
  • Folks concerned about soccer: 70% of Twitter users report being followers of soccer.
  • Okay-pop followers: In 2021 there have been 7.5 billion tweets associated to Okay-pop (Korean pop music).
  • Folks with extra disposable revenue: 41% of Twitter customers have an revenue of at least $75,000/year.
  • Folks lively in politics: Despite the fact that the highest 10% of Twitter customers publish 80% of Twitter’s US-based tweets, 69% of them tweet about politics – which makes for a considerable amount of political dialogue on Twitter. 
  • Folks searching for information: 75% of individuals on Twitter actively follow news about politics and present occasions and are available to Twitter particularly to remain up to date on information tales.
  • Gamers: PlayStation and Xbox have probably the most followers of any model on Twitter.

What are you able to do with Twitter? 

You possibly can ship out text-based messages, referred to as tweets, with a restrict of 280 characters. Hashtags (a system for organizing varieties of content material) are crucial on Twitter, as many individuals search them to seek out related tweets.

Lately, footage and video have change into extra frequent. Tweets with multimedia and people with hashtags persistently have better engagement. Tweets that embody a hashtag are 33% extra more likely to get retweeted than these with out hashtags. Including a picture to your tweet will increase your probabilities of a retweet by 34%. 

In contrast to Fb, the place it’s possible you’ll wish to limit the frequency of your posts to as soon as per day, Twitter’s fast-paced surroundings lends itself to a number of updates every day – even each hour, so long as what you say provides worth to the neighborhood. The really useful variety of posts per day is wherever between one and 14, relying on what supply you get your data from. The overall consensus is that Twitter works finest with extra frequent posts, however you need to check frequency to seek out your optimum degree.

One of many different distinctive worth propositions of Twitter advertising is their notorious and frequent “brand wars.” Model wars are often good-natured jabs that manufacturers take at each other on Twitter. If the exchanges are humorous sufficient, they will go viral and provides companies a lift in followers, gross sales, and general model popularity.

Who ought to use Twitter? 

In the event you’re hoping to succeed in well-educated younger people who find themselves keen to be taught and take a proactive position in society, Twitter could be the precise match. 

It’s additionally helpful for fast customer support responses and repair updates. Specifically, when you run a software program as a service (SaaS) firm, Twitter is an effective way to let your clients learn about server upkeep downtime, bug fixes, replace releases, and extra.

However Twitter isn’t for everybody. Twitter ranks fifteenth in reputation amongst social networks and its person base traits young and liberal, so when you’re seeking to promote to a big, older, conservative inhabitants, Twitter is probably not the platform for your small business.

Despite the fact that Twitter’s person base is smaller than different social media platforms, it ranks number one in brand interplay. Folks spend 26% longer viewing advertisements on Twitter than every other social media platform. There has additionally been a 35% year-over-year improve in international advert engagement on the platform. And in order for you your model to be seen as culturally relevant, Twitter has traditionally been the place to be.

Finest advertising techniques for Twitter

In the event you resolve to place effort into Twitter, implement the identical methods that the highest manufacturers on Twitter are utilizing to have interaction with and domesticate followers:

  • Publish incessantly.
  • Share partaking and humorous content material.
  • Reshare content material related to your model.
  • Take part in trending matters.
  • Reply to mentions.
  • Publish and retweet pictures and video content material.
  • Use hashtags to trace engagement and marketing campaign efficiency.
  • Preserve an approachable, casual angle.
  • Retweet posts out of your followers.


Who makes use of YouTube?

YouTube has almost two billion month-to-month customers and you can reach:

  • 1.7 billion distinctive month-to-month guests. 
  • As much as 81% of all web customers. 
  • 80% of youngsters 11 and underneath (in line with their dad and mom).
  • Males aged 25-34, who make up its largest advert viewers. 

What are you able to do with YouTube? 

You possibly can create and publish your individual video content material, sponsor fashionable creators’ movies, and promote with banner or video advertisements. You too can goal advertisements in the direction of folks based mostly on pursuits, demographics, or buy intent. 

YouTube is owned by Google and is the second most popular search engine subsequent to Google search. YouTube advertisements use the identical platform as Google Adwords, remarketing advertisements, and Google Procuring, so when you’re already utilizing any of Google’s promoting options, it’s comparatively straightforward to broaden into YouTube promoting so long as you might have the assets to create and pay for these advertisements. Concentrating on is much less exact than with AdWords – when you can predict person pursuits and purchasing intent, it’s not fairly the identical as displaying up when somebody searches “designer flea collars for canines.” 

YouTube’s reputation as a search engine can work to your benefit when you create the correct of video content material for your small business. “How-to” movies, product demonstrations, and product opinions are nice methods to supply useful recommendation for folks trying to find options to an issue whereas additionally constructing belief in your model. 

As an example, somebody who’s an excellent purchaser for the masonry gear you promote may search, “easy methods to construct a fireplace pit.” By making a video about that matter that includes your instruments, you may earn clients and assist them obtain their objectives. 

Who ought to use YouTube?

YouTube is one the the most trusted social media platforms and 70% of shoppers say that they bought a product after seeing an advert for it on YouTube. It’s doable for almost any enterprise to learn from YouTube promoting, however the ecommerce companies which may get probably the most from YouTube are these whose  merchandise should be demonstrated or will be showcased “DIY fashion.” 

Movies can work for quite a lot of corporations. You could not suppose that cosmetics require a number of clarification, however makeup tutorials are very popular. In the event you promote on-line courses, creating previews with bits of high-value content material can persuade watchers to buy the complete course. On-line retail retailers that promote stitching, crafting, and artwork provides can profit from product demonstrations, how-to movies, and free on-demand video courses.

YouTube may also be its personal income stream. Advert placements from different corporations in your video content material by the YouTube Partner Program or movies which are solely out there with a YouTube Premium subscription might help generate passive income in addition to drive visitors to your retailer.

Finest advertising techniques for YouTube

In the event you plan to make use of YouTube on your retailer, it’s vital to get your advertising plan and strategies proper.

  • Create a YouTube channel and magnificence it along with your branding.
  • Analysis your rivals’ channels to see how those with probably the most followers strategy their video content material format and schedule.
  • Create skilled movies and assist inform your model story whereas informing and entertaining viewers.
  • Preserve video size to eight minutes or much less. 
  • Use YouTube Shorts to have interaction cellular viewers who could have shorter consideration spans.
  • Experiment with livestreams and 360 movies to check if these codecs are good avenues for shopper engagement.
  • Spend time on SEO on your channel and movies. 
  • Monitor your YouTube analytics to see what’s working and what isn’t.
  • Companion with YouTube influencers, when acceptable.
  • Share your YouTube content material on different social media platforms.
  • Embed your YouTube movies in your web site. Including demonstration movies to your product web page or weblog posts might help customers higher perceive your merchandise.
  • Use clear, branded, graphics and textual content in your movies to spotlight product options and calls to motion.
  • Use constant intros to assist viewers acknowledge your model immediately.
  • Create branded thumbnails that stand out out of your rivals.
  • Reply to feedback.


Who’s on Pinterest?

With Pinterest, you may attain:

What are you able to do with Pinterest? 

Like Instagram, Pinterest’s fundamental focus is imagery, nevertheless it additionally boasts a robust search operate, making it an amazing useful resource for folks planning something from this week’s dinner menu to main dwelling upgrades, weddings, or holidays. 

In truth, many individuals think about Pinterest extra of a search engine than a social media platform. If somebody searches, “wholesome Italian rooster dinner recipes,” dozens of images will seem. Customers can rapidly save what they prefer to “boards” and are available again later to make their menu. 

If your small business sells elements, think about making a great-looking pin for a recipe that makes use of what you promote. Somebody could select that recipe, see your product, and embody it of their grocery checklist. 

BAM Bamboo Clothing's Pinterest account
Photograph © https://bambooclothing.co.uk/

Who ought to use Pinterest? 

Pinterest is a singular advertising channel partially because of its person demographics. Within the US, women account for 85% of consumer spending. Since Pinterest’s person base is dominated by ladies – particularly higher-income, older, ladies who have a tendency to buy and spend extra – it may be a superb alternative for advertisers.

In contrast to different main search engines like google like Google, 97% of searches on Pinterest are unbranded, which ranges the enjoying area for small companies promoting and pinning on Pinterest. Pinterest additionally brings in 33% extra referral visitors than Fb. You probably have a small ecommerce enterprise and are searching for a cost-effective approach to attain an viewers of dependable spenders, Pinterest may very well be an amazing platform for you.

Finest advertising techniques for Pinterest

With most social media platforms, persons are concerned about being entertained, gaining data, and interacting with their buddies. For entrepreneurs, it’s a must to interrupt this expertise along with your message and hope that customers react positively. However Pinterest will be exceptionally profitable for companies, as a result of people actively use it to plan purchases:

  • 83% of normal customers make purchases based mostly on what they’ve seen on Pinterest.
  • Procuring advertisements on Pinterest drive 3 times extra conversions than on different social media platforms.
  • 85% of Pinterest customers think about it their go-to platform when beginning to work on a challenge.

In case your merchandise are very visible or are associated to life occasions that require planning – holidays, dwelling renovations, weddings, events – you may thrive on Pinterest. 

Professional tip: Group boards are an effective way to maximise your time on Pinterest. A gaggle board is constructed round a particular matter – outfit concepts, wholesome recipes, instructional assets – and all the members contribute pins. 

As a result of the content material you publish on a gaggle board reaches your followers AND the followers of the opposite members, it will get much more natural attain. You possibly can be part of boards immediately on Pinterest or use instruments like Tailwind Communities to seek out like-minded companies.

Different steps to take when creating your presence on Pinterest embody:

  • Create a Pinterest for Business account.
  • Use key phrases within the titles of your Pinterest boards.
  • Add a brief description to your pins and hyperlink again to your web site in each the pin supply and outline areas.
  • Use vertical pictures to maximise your area.
  • Embed pins in your weblog and share on different social media channels.
  • Use Rich Pins. Wealthy Pins are publish varieties on Pinterest which are reserved for Pinterest for Enterprise customers. They embody further data on pins like metadata and real-time pricing for merchandise. There are three totally different classes of Wealthy Pins – merchandise, articles, and recipes.
  • Construct suggestions boards and collaborative boards to encourage extra person interplay along with your model.


Who’s on TikTok?

TikTok has over one billion monthly active users – greater than Twitter and Pinterest mixed. TikTok is a social video platform that’s particularly fashionable with youthful demographics, however greater than 37% of TikTok’s customers are over 30, so it shouldn’t be written off as an app that’s only for teenagers and twenty-somethings.

With TikTok, you may attain:

  • Gen Z: 60% of TikTok customers belong to Technology Z (born between 1997 and 2012). In 2023, Gen Zers would be the largest era within the U.S., with round 74 million folks.
  • A world viewers: TikTok is out there in 154 nations with a complete of two.6 billion downloads worldwide.
  • Extra engaged customers: TikTok’s customers spend a median of 1.5 hours a day utilizing the app – twice as a lot as Fb and Instagram.

What are you able to do with TikTok? 

TikTok has promoting alternatives which are much like different social media platforms, nevertheless it additionally has some distinctive and artistic choices that you would be able to’t discover elsewhere.

Like most different social media platforms, TikTok affords in-feed advertisements. As well as, they provide Model Takeovers and TopView advertisements. 

Model Takeover advertisements are full-screen advert pop-ups that show as quickly as a person opens the app and final between three to 5 seconds. Model Takeover advertisements are reserved for one model per day, so for that day all of TikTok will see your advert once they open the app, and your advert solely. Since these advertisements take up unique actual property and have 100% platform attain, they’re very costly to run and are often utilized by giant firms.

TopView advertisements share an analogous format to Model Takeover advertisements. They’re full display and are the very first thing a person sees when opening up the TikTok app. Nevertheless, they aren’t unique, have a smaller attain based mostly in your audience, and may last as long as 60 seconds. 

Influencer advertising is totally different on TikTok. Not solely are you able to contract with influencers to do paid posts on your model, it’s also possible to sponsor a Branded Hashtag Problem. That is if you invite TikTok creators to publish video content material of themselves performing a particular motion that’s associated to your model (even when it’s solely the hashtag that pertains to your model).

You possibly can create branded filters, stickers, and even AR lenses that any TikTok person – not simply your paid influencers – can add to their movies. These graphic components also can improve Branded Hashtag Challenges.

Who ought to use TikTok?

In the event you’re searching for inventive new methods to market your merchandise to a youthful viewers, TikTok could also be an amazing platform for your small business. Products that do well on TikTok embody make-up and skincare, dwelling decor, cleansing merchandise, lighting, kitchen home equipment, tech devices, and jewellery.

Finest advertising techniques for TikTok

  • Arrange a TikTok for Business account.
  • Post frequently – 1-4 instances per day.
  • Share behind-the-scenes, unboxing, and different casual content material.
  • Take part in trending duets and use trending music in your posts.
  • Repost content material associated to your model.
  • Use TikTok’s livestreaming function to have interaction with followers.


LinkedIn has almost 850 millions users, and you’ll attain:

  • 211 million folks in North America.
  • A global audience: 74% of customers are exterior of the U.S., together with 222 million in Europe.
  • Younger professionals: a whopping 60% of LinkedIn’s users are 25 to 34 years of age. 
  • Companies: 58 million corporations are on LinkedIn, and 4 out of 5 folks on LinkedIn drive enterprise selections of their corporations.

LinkedIn is unquestionably a platform for these seeking to begin or advance their profession, together with corporations searching for expertise. 

What are you able to do with LinkedIn? 

You possibly can create an organization web page to publish updates, footage, and different content material. Your staff members also can attribute their employment to your web page. 

LinkedIn’s promoting capabilities are good for hiring new employees or forming enterprise relationships and, like many different social media platforms, you may goal earlier web site guests or add buyer lists. 

The most effective half is your capability to focus on folks with employment in exact industries, with sure job titles, or who’re a part of particular corporations. So if you wish to attain all of the gross sales reps that work at companies in your business, you are able to do that fairly successfully. 

Who ought to use LinkedIn?

In the event you’re searching for new staff members, promote to different companies, or supply merchandise that professionals may discover helpful – garments, devices, time-saving meals, workplace furnishings, and so on. – LinkedIn is the place for you. 

Finest advertising techniques for LinkedIn

  • Create a branded company page on LinkedIn.
  • Decide your audience and use LinkedIn’s Content Suggestion Tool to share related content material from inside LinkedIn along with your followers.
  • Publish about trending matters in your business and hyperlink again to useful articles or merchandise in your web site associated to these matters.
  • For each publish selling your organization or merchandise, share 4-5 posts from different sources about related matters.
  • Preserve posts to 3-7 per week.
  • Use pictures and movies in your posts.
  • Tag business influencers.
  • Create your individual LinkedIn group, be part of different teams, and be lively in discussions.
  • Use LinkedIn’s marketing and analytics tools to create retargeting campaigns and monitor efficiency.
  • You probably have workers on LinkedIn, ask them to reshare firm content material to increase your attain.
  • Make the most of LinkedIn’s InMail. InMail will get 300% higher response charges than conventional e mail.

To provide you some inspiration on the way you may finest use social media advertising to develop your small business, we’ve created two fictional corporations and outlined how they may use a number of platforms. 

Service and retail combo: WooGroom

Introducing WooGroom! Our fictional canine grooming firm has a bodily location the place they supply providers and promote merchandise in retailer. Additionally they have a web-based store that provides grooming instruments.

groomer washing a corgi


Fb is WooGroom’s dwelling base for all issues social. There, they publish opinions, show their handle and make contact with data, and share irresistible canine images and useful weblog posts. They’ve additionally related their WooCommerce store to promote extra simply on Fb and Instagram. 

WooGroom is aware of that content material is king, which is a giant a part of why they use WordPress and WooCommerce collectively. Every week, they publish a weblog publish about canine grooming and use Fb’s remarketing pixel to share these posts – together with new affords – with individuals who visited their web site up to now. 

By frequently displaying adorably-groomed canines together with nice opinions, they’ll show their worth to potential clients. They don’t continuously promote particular affords, however once they do, a lot of their followers change into new, joyful clients!


WooGroom creates new pins each day, showcasing earlier than and after images, new merchandise, and suggestions for dwelling grooming. 

They publish footage that includes totally different sorts of canines, colours, and types to attach with everybody of their viewers. And since they understand how highly effective Pinterest’s search engine is, they add relevant hashtags so that they present as much as potential clients. Additionally they be part of a Pinterest group board about pet care, and attain a complete new group of canine homeowners.

WooGroom features followers who recognize seeing cute animals of their feed. Most of them are canine homeowners and lots of buy shampoos and different provides from their on-line retailer. 


Folks like to observe animals on Instagram – Jiffpom has nearly 10 million followers. Our groomer posts images of lovely canines and, with some promoting and energy, connects with native pet homeowners who need their pooch to look simply as cute. 

WooGroom additionally companions with an influencer who shares images of her canines after they’re groomed and posts movies utilizing their merchandise.


Alaskan Klee Kais, Kieren and Yasmin, boast 4.2 million followers on TikTok. Like Instagram, TikTok customers love their pooches. WooGroom created some branded husky-themed AR lenses and stickers for TikTok customers. WooGroom additionally movies their very own canine grooming video content material that includes their merchandise and posts with their #WooGroom hashtag. 

They repurpose their TikTok movies throughout different social media platforms like Fb and Instagram.


WooGroom creates how-to movies that present worth to customers who wish to groom their canines themselves, however this additionally results in new enterprise, since viewers are impressed with WooGroom’s work. That is an acceptable approach to “exhibit” and is commonly significantly better acquired than a disruptive advert. 

Throughout these movies, WooGroom finds a approach to naturally function a few of their retail merchandise and embody hyperlinks to buy. There’s no want for them to do a protracted gross sales pitch, however they reference extra useful content material on their web site. After YouTube viewers learn that content material, WooGroom can attain them once more with remarketing advertisements and switch a lot of them into clients. 

Service-based enterprise: WooFirm 

Whenever you consider social media, legal professionals, accountants, and monetary advisors could not instantly come to thoughts. But when they will use it to offer worth to their perfect viewers, they can also succeed. Right here’s how our fictional accounting workplace, WooFirm, would use social media for ecommerce:

accountant working with a calculator


Since folks on Twitter typically interact with present points, WooFirm joins the dialog about current monetary occasions with useful suggestions and data. Hashtags are presumably extra vital on Twitter than every other platform, so WooFirm makes use of them to seek out conversations about related matters. 

Somebody may tweet, “Caught on this QuickBooks concern. Why are my gross sales taxes not calculating accurately?! Any #accountants on right here? #assist.” By responding rapidly, WooFirm features a brand new follower and a future consumer. 


WooFirm creates high-quality thought-leadership weblog posts on their WordPress web site and distributes them on LinkedIn to determine credibility with potential purchasers. They use LinkedIn’s promoting platform to succeed in particular enterprise varieties and folks with related job titles.

When WooFirm has job openings, they publish them to LinkedIn and promote to everybody with accounting-related schooling of their space. 

WooFirm’s gross sales staff makes use of LinkedIn to attach with previous colleagues and construct relationships that flip into new enterprise. 


WooFirm’s purchasers are on Fb, so it’s an amazing place to accommodate common enterprise data and share updates, weblog posts, and affords. 

Additionally they use Fb to remarket to potential purchasers with non-intrusive, precious content material and recommendation.  


WooFirm is aware of that YouTube viewers typically seek for options to issues that they will clear up. By answering frequent accounting-related questions, demonstrating an Excel trick, or showcasing a sooner approach to full a process in QuickBooks, they attain enterprise homeowners in a non-intrusive approach and switch a lot of them into purchasers.

Additionally they interview a consumer as soon as a month and switch that right into a three-minute video that tells a fast story and praises their providers. Along with YouTube, WooFirm posts this video to Fb, LinkedIn, and their very own web site utilizing Jetpack’s video hosting for WordPress.

Virtually any enterprise will be profitable on social media; the trick is to choose the precise platforms and focus your effort. Use each for its biggest strengths as a substitute of posting the identical content material in all places. By combining a collection of contact factors, you may broaden your viewers, display experience, construct pleasure, seize new patrons, and develop buyer loyalty.

Need extra data or assist with social media for ecommerce? Try these assets:

Use Pinterest for WooCommerce to grow your customer base