April 13, 2024

Video is probably the most versatile and worthwhile advertising software and might drive a robust influence for any ecommerce enterprise. E-commerce product pages with movies convert as much as 80% higher than these with out a video. What’s extra, 74% of customers who watched a video of a product subsequently purchased it. 

Not satisfied that your corporation wants to include video in its technique? Listed here are a number of the reason why your organization wants a video advertising technique.

Customers want movies to be taught extra a couple of product

Including movies to the web site has a big influence on the purchase-decision course of. Wyzowl carried out a survey and found that 98% of individuals surveyed watched an explainer video to be taught extra a couple of services or products. 

There are a number of the reason why individuals love watching a video to be taught extra a couple of product. To begin with, it’s in our nature and it correlates instantly with the best way individuals course of info. Individuals who watch a video retain 95% of a message in comparison with 10% after they learn it in textual content. Furthermore, in response to analysis by Animoto, there are 4 occasions as many shoppers who would relatively watch a video a couple of product than examine it.

The facility video can have on the purchase-decision course of explains why, 93% of companies who incorporate video into their advertising technique state that it has elevated shopper understanding of their product, which in flip impacts their conversion charges.

Present your prospects with premium video expertise

In the event you run a web-based enterprise, you understand that doing enterprise on-line includes some challenges. Prospects don’t at all times have a chance to see how your product seems to be, feels and works. This has a direct influence on gross sales and conversion charges. 

Some of the efficient methods to resolve this drawback is so as to add video content material to your advertising technique. If an image is value 1,000 phrases, then a video – 1,000,000 phrases! And video is not going to solely show you how to improve gross sales and conversions but additionally improve buyer satisfaction. 

What’s extra, in at the moment’s fast-paced world individuals don’t have time to learn lengthy product descriptions, and video content material provides quite a lot of info in a brief time frame with none effort from the viewer’s facet. 

To create a correct video expertise and strengthen the belief, a enterprise ought to take into account an expert video platform for e-commerce that permits customizing the video participant on the web site and general interplay.  

And in the end movies drive engagement and better conversions

Video has moved from being only a branding software to being a gross sales software, constantly serving to on-line companies to drive extra gross sales. Including video content material to a product web page can improve conversion charges by 80%. Why?

  1. Engagement: Movies can seize and maintain the viewer’s consideration for longer, resulting in higher engagement and a better probability of conversion.
  2. Emotional connection: Movies can evoke feelings and create a private reference to the viewers, resulting in elevated belief and model loyalty.
  3. Product demonstration: Movies can successfully show how a product works, its options, and advantages, making it simpler for the client to grasp and make a purchase order resolution.
  4. Elevated accessibility: Movies can present a handy and accessible manner for purchasers to find out about merchandise, particularly for many who could favor visible content material.

Movies are a useful asset in your advertising technique. Some retailers even reported that product movies alone managed to extend their gross sales by a whopping 144%. And there’s no motive why your on-line enterprise can’t obtain the identical.

Using Viqeo & PrestaShop to unlock the ability of video

Viqeo module for PrestaShop supplies e-commerce companies with all of the instruments wanted to create, add and distribute partaking video content material to an e-commerce web site with out restrictions. 

Performance, reliability and efficiency of video advertising with Viqeo has been confirmed by main e-commerce and on-line media. Viqeo video platform additionally permits on-line shops to customise their video participant to match the appear and feel of their model and generate the proper premium video expertise. 

Viqeo

Viqeo supplies companies with invaluable knowledge and insights to make higher choices about their video technique and drive enterprise ahead. 

Sources:

*https://www.invespcro.com/blog/e-commerce-product-videos/

**https://www.wyzowl.com/sovm-results-2016/

***https://www.insivia.com/27-video-stats-2017/

****https://neilpatel.com/blog/product-videos-conversion/